How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host?
The secret is in the fail.
What are the most effective ways to promote e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in this episode of the Social PR Podcast.
In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Jordan West, agency owner and podcast host of Secrets to Scaling your E-Commerce Brand. Jordan is the CEO of Mindful Marketing, a marketing agency focused on e-commerce businesses. He also co-founded an apparel brand, Little and Lively, with his wife. His agency now employs thirteen people and is all about strategy for six to 8-figures companies. The goal is to get high returns on ad spend while trying out new initiatives, which he gets to do on his clothing business.
Facebook for E-commerce
One of the little-known strategies used by Jordan to promote e-commerce businesses is using Facebook VIP groups. Fans of a brand will join the group and will be notified when a new product launch is happening. Then, the company shuts down its website and locks it with a password only given to VIPs, who have exclusive access to the new collection. Even with strategies like this one, Jordan is all about authenticity, not fake scarcity.
When asked what Facebook for e-commerce trends look like, Jordan explained that October was a bloodbath. According to him, return on ad spends tanked because of the elections. However, he believes things will go back to normal soon, with ad prices going down although Facebook ads will never be as cheap as they were back in March.
Jordan West on Performance Marketing
At the end of the day, were sales up? If the answer is ‘yes’, your paid campaigns are working. Jordan is all about performance marketing. In short, he is getting paid to perform. While results are a great way to get new clients, he also uses directories such as Clutch and Digital Agency Network to promote his agency. Jordan also recommends having your own podcast and being a guest on other podcasts to raise visibility.
With results being so important, many clients tend to use last-click attribution as an important metric. Jordan vehemently discourages that. Attribution is attributing marketing efforts to a sale, which is a good thing. However, last-click attribution only looks at what the last click was. The issue with that, says Jordan, is that it ignores the effects an ad or media mentions can have in the long term. To him, the best way to understand how effective ads are is to make customers fill out a post-purchase survey.
The Best Time Management in the Biz
Jordan West only works from 9 am to 2 pm. Yes, you heard that right. And he takes an hour lunch break! He explains that he gets more done since he switched to that schedule. Digital detox is also important to Jordan. He always gets rid of his phone when spending time with his family and even asks others to do the same. We should all look up to him as a great example of work-life balance!
Why are backlinks so powerful? How can one promote CBD products effectively? Listen to this new episode for tips on a wide array of topics! And if you are a small business make sure to get a free e-commerce growth plan from Jordan here.
“I’m never trying to sell people things they don’t want.” – Jordan West
Some topics discussed in this episode include:
- Digital detox
- Time management
- Performance marketing
- Facebook ads
- Last click attribution
- E-commerce marketing strategies
Contact Jordan West:
- Jordan’s LinkedIn https://ca.linkedin.com/in/jordan-west-marketer
References and Links Mentioned
- Free Growth Plan https://mindfulmarketing.co/growthplan-apply
- Mindful Marketing https://mindfulmarketing.co/
- Little and Lively https://www.littleandlively.com/
- Clutch https://clutch.co/
- Digital Agency Network https://digitalagencynetwork.com/