Optimization is Lisa Buyer’s favorite word. Her superpowers bring Google and social media into the public relations strategy. She is a subject matter expert on how to blend PR, SEO, and Social Media and a speaker for more than 10 years educating brands and marketers on the secrets of getting publicity and exposure using search and social.
Lisa is the author of her latest book Digital Detox Secrets in addition to Social PR Secrets in its 4th edition.
She is a certified yoga instructor and digital junkie. When not on the road, you can find her at her home base in Celebration, FL or watching sunsets through the summer at The Buyer Group’s pop-up office in Anna Maria Island, Florida.
The Buyer Group specializes in consulting B2B and B2C clients on how to optimize, socialize, and publicize online public relations campaigns. Clients working with The Buyer Group’s Lisa Buyer gain valuable industry insight by leveraging the powers of social media optimization, search engine optimization (SEO), search engine marketing (SEM) as well as local and mobile marketing. The Buyer Group offers businesses guidance, direction, and training to a robust public relations plan that initiates interactions, engagement, influence, and credibility.
The Buyer Group is an interactive agency leveraging more than 20 years of public relations and branding expertise, talent, and resources with today’s search engine strategies. The Buyer Group offers public relations and social media strategies designed to influence positive search results and maximize search engine optimization plans. Bridging the traditional foundation of public relations and marketing with today’s best practices of search and social; The Buyer Group brings the best of both media worlds to clients.