Female Disruptors, Social Media, Social PR Secrets

42: Madalyn Sklar Talks Twitter Tools and Benefits

What’s the purpose of Twitter if not to get news updates? For Madalyn Sklar, Twitter is all about creating connections with people in real-time. 


During this episode of the Social PR Secrets Podcast, Lisa Buyer spoke with Twitter expert and influencer Madalyn Sklar to get her advice on the uses and benefits of a platform like Twitter for a brand or personal account. If anyone can share the pros to Twitter it’s Madalyn. The social expert has worked in digital marketing for 22 years and social media marketing for 13, even creating a podcast sharing Twitter marketing tips. 

For Madalyn Sklar, the key to doing well on Twitter and getting the most out of the platform is to stand out and be consistent. Even if it’s just 10 minutes per day, Madalyn says the way to get people to know, like and trust you is to constantly be in communication and building relationships. Listen to the episode to learn more about being different on Twitter to bring your brand to the top.

“If the person you’re trying to reach uses Twitter then you have a chance to get in front of them and be seen and heard by them.” – Madalyn Sklar 

Some topics discussed in this episode include:

  • Twitter business standout tips
  • How to listen and monitor conversations
  • Tips for Twitter personal branding 

Contact Madalyn Sklar:

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References and links mentioned:

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