How does a brand consistently engage with current and potential customers? For Jen Lopez community management is the answer to securing an online audience.
On this episode of the Social PR Secrets Podcast, Lisa Buyer spoke with friend and former director of community at Moz Jen Lopez about proper social media etiquette and how to handle different situations online while remaining positive and keeping a positive image. Lopez’s Linkedin includes very positive reviews of her work ethic highlighting her ability to swiftly handle social equations while remaining friendly.
During the episode, Lopez discusses the ins and outs of work as a community manager, which includes consistent management of customer replies online. Lopez advises other brands to create guidelines or have a set of rules to respond to certain messages, especially angry ones.
“I’m always trying to get the community involved all the time,” – Jen Lopez
Some topics discussed in this episode include:
- Social Media Management
- Social etiquette
- Managing a brand