SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this more..

“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email more..

Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR more..

Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As more..

In honor of International Women’s Day, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two!  more..

When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running more..

One of the first questions out of clients’ mouths, when they start working with a PR agency, is “when can we expect to see results more..

February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR, cannabis, more..

We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people dive more..

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks more..