Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots.
If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences – there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets.
In this episode, you will learn:
- How does SEO PR help influence backlinks
- Why your website should have its own online newsroom
- Inferred links
- Earned links
- Google My Business
- Google News and how to get in it
- Researching your audience
If you like this episode and want to learn more – check out Lisa Buyer’s Digital PR courses here – discover the superpowers of PR, SEO, social media, and technology.