Sarah Collins
Health and Wellness, Public Relations, Social PR Secrets

68: Sarah Collins on Self-Care and Social Distancing for PR

How can professionals make the most out of quarantine? How should businesses adapt their PR strategy in the face of coronavirus? Why are detoxes so important right now? From the importance of exercising to how to best help your clients, Sarah Collins shares what the past few months have taught her, both as a new mom and a social media and PR professional. 

In this new episode of Social PR Secrets, host Lisa Buyer chats with Sarah Collins, Vice President of Social PR at the Buyer Group. Lisa and Sarah have been working together on-and-off for over ten years and their experiences have informed how they handled the difficult past few months. When asked how people can best adapt to working from home, Sarah says movement and exercise are the number one things you should carve out time for. Doing detox and cleanses also make Sarah’s self-care list while stuck at home.

Sarah’ Social PR Secret: Be Authentic in Hard Times

When it comes to PR, Sarah explains that authenticity is more important than ever. She is glad to be seeing content creators adapting to the pandemic and making vertical videos using iphones. She also stresses the importance of customer retention for businesses. She says that because social media was developed as a way to connect friends together, the best way for brands to keep their customers is to treat them as they would treat their friends. On the topic, Lisa also suggests that brands build personal relationships with their clients by making Facebook groups for different levels of customers.

Business Development and Journaling 

Sarah also emphasizes the benefits of writing down your thoughts and ideas as soon as you get them. You can go back to them later and figure out if they’re good before moving forward too fast. Lisa adds that personal journaling is one of the many personal development techniques you can translate to business development. 

Additionally, Sarah and Lisa discuss the new coronavirus developments in their respective home states and share what businesses can learn from these difficult times. Sarah sheds light on why posting the right words at the right time is one of the most important social PR strategies in times of crisis. 

How can social media help us stay connected with people while sheltering in place? How to balance out personal life and career? Listen to this episode for insights at the intersection of current events, personal development, and social PR.

“Give yourself grace. There’s going to be times where you’re not going to have the exact outcome you want, accept it and move on, with grace.” – Sarah Collins

Some topics discussed in this episode include:

  • Work-life balance
  • Customer retention
  • Adapting social PR to the pandemic
  • Journaling for business

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