Joe Laratro
Digital Marketing, Social PR Secrets

61: Joe Laratro on Improving your SEO

If you want to improve your position on the search engine results page (SERPS), what’s an easy first step to take? According to Joe Laratro, you should start by optimizing your content for image and video results!

If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to!

In this episode of the Social PR Secrets podcast, host Lisa Buyer sat down with entrepreneur and author Joe Laratro. If you’re looking for SEO advice, you’d be hard-pressed to find someone more knowledgeable than Joe. Joe is a SEO expert. He’s been doing strictly SEO and paid search for about 20 years. He is the founder and president of Tandem Interactive, a boutique digital marketing agency in Fort Lauderdale, Florida, which specializes in techniques such as SEO, SEM, PPC, Link Acquisition, and more. 

Lisa and Joe discuss answer box results and why getting that position is the holy grail for search traffic. They talk about Google My Business and how for some businesses, it can be even more powerful and important than a website. Joe tells us about the importance of reviews and how the practice of review gating may or may not be useful. They explore how the use of press releases has changed in the past decade; Joe explains why you should still be producing good press releases despite the lack of link building and shares how to make your releases more SEO friendly. Joe shares his favorite tools to utilize when working on SEO. He also reveals how to build a brand wall around a company name to practice brand or reputation management. What other social platforms should you be utilizing besides the obvious — Twitter, Facebook and LinkedIn? Tune into the episode to hear some of Joe’s other favorite sites to utilize! 

“If you have that result, your traffic goes through the roof. It’s called position zero because it’s actually above position one.” – Joe Laratro

Some topics discussed in this episode include:

  • Joe’s background
  • Easy best practices to improve your SEO
  • Search engine results page
  • Answer box results
  • Google My Business
  • Review gating
  • Brand management
  • Press releases
  • Joe’s favorite tools

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References and Links Mentioned

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