Stay at home orders have turned the homes of many citizens into offices as they work remotely. How does one find success in writing and creating content and reaching people at home? Miranda Miller says making relevant and successful content during this time means being in touch with your audience.
In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital marketer Miranda Miller about how to create content to reach the top of search results, meet eyes, and connect with people during this pandemic. Miranda emphasizes how the current climate is a bit saturated with content, so the way to make yours stand out is to make it appropriate and beneficial to your persona audience whether it’s business to business or to a client.
Miranda has been writing for companies and ghostwriting for individuals in business for more than 15 years. All of her years of experience have taught her how to listen and be in tune with an audience and create engaging content even in uncertain times like this. For tips on how to bring your brand or business content to the top without being inauthentic during these current times, listen to the episode.
“For connecting with audiences and appearing higher in Google, it’s not important to be first it’s important to be best” – Miranda Miller
Miranda Miller’s topics discussed in this episode include:
- Writing practices
- Finding and optimizing appropriate writing content
- Finding trusted sources
- Headling writing
- Working from home
More from Miranda:
- Miranda’s website