Chris O'Bryne
Public Relations, Social PR Secrets

47: Chris O’Byrne on All Things Book Publishing

Ever been curious about self-publishing? This podcast is for you! Chris O’Byrne tells you all you need to know about self-publishing.

Lisa Buyer and Cathy Hackl talk with the founder of JetLaunch, Chris O’Byrne. JetLaunch is a professional book design company and he has even helped Lisa Buyer publish with her book, Social PR Secrets. Chris started JetLaunch over 13 years ago, his experience and knowledge will help you make your way to success.

Tune in to this segment to learn about ebooks and hard copies, the right way to promote, the importance of cover designs, and much more. Do people really judge a book by its cover? Chris tells you all you need to know! To learn more from expert Chris, check out the links below!

“People look at the cover, does it feel right, does it look professional, does it grab them” – Chris O’Byrne

Some topics discussed in this episode include:

  • Publisher versus self-publishing
  • Promotion the right way
  • Importance of cover design 
  • Millennials and Gen-Z, are they publishing?
  • Font, does it matter?
  • hard-cover versus soft-cover 
  • Writing for your audience
  • Mistakes made
  • Tips and tricks

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References and Links Mentioned