Alex Houg and Dennis Yu
Digital Marketing, Podcasts, Social PR Secrets

33: Alex Houg and Dennis Yu’s Advice for Facebook Marketing

Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement.

In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option in 2007, while Alex has been building his expertise since he was 14! The two worked together at BlitzMetrics educating college students and businesses in digital marketing. Today, Dennis is CEO of BlitzMetrics and Alex is the co-founder of ACTIV.

In this episode from the vault, Alex, Dennis and Lisa discuss the benefits of Facebook, the link between paid and organic content, and how different types of content have different purposes and serve different goals. Dennis unveils the pair’s three campaign system to convert Facebook content into profits. Listen to the episode to hear their advice!

“It’s not about what type of content works. It’s about what the goal is.” Dennis Yu

Some topics discussed in this episode include:

  • Social conversion
  • Why businesses should be on Facebook
  • Microtargeting
  • Pay-to-play
  • Why organic and paid posts need to be tied together
  • The importance of advertising and social departments working together
  • The speed at which Facebook changes
  • What types of content work
  • Repurposing content
  • Their three campaign system

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References and links mentioned:

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