How should brands decide which social platforms to invest in? Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you.
In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice on how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media work best for your brand, Nick is at the top of the list. Nick created the first analytics for Snapchat, Instagram Stories, and Facebook Live. He was the founder and CEO of Delmundo and now works as the VP of Strategy for Conviva, which acquired his company in 2018.
In this episode, Nick and Lisa talk about the two ways brands can use Snapchat, how influencer take-overs can help with a brand’s discoverability, and his tips on how social media managers should prioritize platforms. Nick shares some of his favorite accounts to follow on Snapchat and gives advice for brands trying to start growing on the platform. What’s the easiest way for brands to make content on the platform? Tune in to this episode to find out!
“You don’t need to be on every single platform, but you do need to find out what’s evolving and figure out what’s there.” – Nick Cicero
Some topics discussed in this episode include:
- Different ways brands are using Snapchat
- Best tactics to use when creating brand stories
- How to create quality content on Snapchat
- Snapchat Geofilters
- Snapchat Analytics
- How Nick started Delmundo
- Influencer takeover of Snapchat accounts
- Making a successful brand presence
- Tips for social media managers
- Nick’s advice for those entering the field