Cindy Krum
Digital Marketing, Social PR Secrets

26: Cindy Krum Dials In Mobile and Social

How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.”

In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social media as tech and software evolve. Beyond her aforementioned accolades, Krum served as an early voice pushing the value of using SEO practices in the mobile sphere and frequently speaks at conferences as an expert in Mobile SEO, App Marketing and ASO, International ASO, Mobile SaaS Tools/Software, Deep Linking and PWAs.

Throughout this episode, Krum and Buyer discuss strategies for navigating the constantly evolving mobile landscape, the value of thorough testing, advice for aspiring social media managers and the importance of thinking outside the box. In a surprising turn, Krum explains why looking to print, TV and radio may be the secret to growing your digital base.

“If you’re really going to get strategic, do content that people can use every day when they’re not at their computer, things that are about being out and about and living your life.” -Cindy Krum

Some topics discussed in this episode include:

  • Social media integration
  • m-Dot vs. responsive sites
  • Testing shareability across systems
  • Facebook and Twitter traffic
  • Writing content as a social media manager for the mobile user
  • Visual dos and don’ts when it comes to mobile
  • Tips on making blog sharing user friendly
  • User-friendliness
  • WordPress

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