During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team.
Bruce Clay is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training.
During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important for thriving in this digital world, learning their tips and tricks to be successful. Kristi talks about why you should be mindful of your hashtags, while Mindy and Virginia discuss the importance of having quality content that speaks to the readers. Tune in to find out more about SEO and SMO and what they recommend to get the most exposure!
“Every time you fail to use a hashtag or you fail to tag someone, you’re missing valuable opportunities to get your message seen by more people” – Kristi Kellogg
Some topics discussed in this episode include:
- Meet the team
- Working at Bruce Clay
- What is SEO
- Importance of quality writing
- Social Media Optimization (SMO)
- Being mindful of hashtags
- Using the right keywords
- Influencing positive search results
- White hat and black hat SEO
- Tools for SEO
