How can brands best use Snapchat to connect with their audience? Nick Cicero believes that brands sharing content that “bring their different points of view into one particular channel” will have the greatest impact on the platform.
In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva) is arguably most famous for his work with Snapchat and Snapchat analytic and built the first analytics for Snapchat, Instagram Stories and Facebook Live.
Throughout this episode, Cicero and Buyer discuss strategies for brand PR representatives on Snapchat, how to best connect with users based on the platform’s features, how takeovers can be used effectively versus ineffectively and what users Cicero believes are making the best use of Snapchat’s platform.
“You want to find the platforms that you can create the best content and have the best amount of reaction with the least amount of energy. I think you don’t need to be on every platform, but you do need to find what’s evolving.” -Nick Cicero
Some topics discussed in this episode include:
- Social media
- Snapchat analytics
- Delmondo (Conviva)
- Mobile marketing
- Brave Ventures
- Brand engagement trends
- Geofilters, video, and ads
- Social media influencers
- Social media takeovers