Danielle Wiley
Public Relations, Social PR Secrets

8: Danielle Wiley on Influencer Marketing

How much do you understand about influencer marketing? 

Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing. 

In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to become an influencer? Lisa and Danielle dive deep into what influencer marketing meant in 2015, with information that is still applicable today. 

“Be true to your niche and explore it as much as you can” – Danielle Wiley

Some topics discussed in this episode include:

  • What does influencer marketing mean to a brand?
  • Trust between an influencer and a brand
  • Instagram and influencer marketing
  • Trends of Influencer Marketing from 2015
  • Advice for those who want to be an influencer 
  • Types of content 

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References and links mentioned:

Joe Fier on Mental Health for Entrepreneurs: Understanding Patterns and Digital Detox