Sarah collins
Social Media, Social PR Secrets

3: Sarah Collins on the Agency Side of Social Media Management

What do you know about agencies and successful social media strategies? 

We pulled out one of our favorites  (yet relevant) interviews from 2016 to share step by step real-life examples and tips. Sarah Collins has worked in agencies her whole professional life, starting with The Buyer Group, learning the ins and outs of social media from a senior digital strategist. Fast-forwarding to the present day, Sarah is now back at The Buyer Group. Check out articles linked below to learn more about where Sarah is today!

Tune in to learn more about the agency side of social media management. Sarah discusses what skills are so important and the best ways to use social platforms for maximum success. Is less, more, when it comes to posting content? Listen to the episode to learn more about social media strategies for success.

“What I always tell my team is you have to be organized, you have to be on top of your game, there is so much happening on a daily basis it can be overwhelming if you are not sure on what to do next or how to prioritize yourself” -Sarah Collins

Some topics discussed in this episode include:

  • Agency side of social media management
  • Quality over quantity 
  • The cost that goes into creating content 
  • Agencies versus in-house
  • How social strategy comes together with a team

Contact Sarah Collins:

More from Sarah Collins:

References and Links Mentioned: